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Crossing to the dark side: From Journalism to PR

Crossing to the dark side: From Journalism to PR

A journalist friend of mine recently inquired how my transition into PR was going. In fact his exact words were: “Are you bathing in liquid gold, eating endangered species and surrounded by topless beauties as usual this afternoon?”
I was, at the time, working on a proposal for a sewage treatment company, but didn’t have the [...]

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